To provide a customised checkout and payment experience on multiple separate websites using Paypal.
An individual is allowed only one Paypal account.
You can set up a business account only if you have a registered business and a bank account in your business name.
The best option for you will depend on how many sites you have and your own preferences, but I’ll be honest, the first four methods are mostly here to demonstrate how great solution five is.
1) Use one personal account for one website.
You can customise your personal account to provide seamless checkout for your website (including your website banner on the payment page, and having your business name appear on the credit card statement of your customers). This is covered in a separate post here –> Paypal Setup for Multiple Websites.
2) Use one business account for one website.
You will need to have a business bank account or credit card (in your business name), and the Paypal account will be registered in your business name. A stand-alone Paypal account would be a good choice for larger businesses, or where the business is owned by more than one person for record-keeping (i.e. so payments from this business are kept completely separate from any other businesses or personal expenses).
3) You can combine 1) and 2) to manage two websites. One with each account.
4) Use one account to receive payments from multiple websites using a single identity (this can be your own name or an umbrella business name).
For example I might own Website1, Website2, and Website3, and have all payments made to “Dave Gillen” or to an umbrella company “DG Inc.”.
Pros: Simple, no technical knowledge needed.
Cons: The checkout/payment pages are are identical regardless of which website the payment came from. This can lead to loss of trust if there is any confusion about who their payment is going to. This should be addressed by informing your customers during each step of purchasing exactly who they are paying so there is no confusion and they can proceed with confidence (i.e. messages such as “payments are made via Paypal to Dave Gillen, and will appear on your credit card statement as DaveG_paypal”).
5) Use one account linked to multiple email addresses.
Ideally I want the Paypal checkout process to feel like an extension of my website for each individual website I own. We can do this within a single Paypal account by linking multiple email addresses.
Linking multiple email addresses. YourPaypal account is identified by your email address. This email address is used every time someone makes a payment to you. When you generated a “buy now” button in Paypal, the button is linked to your email address (alternatively if you have an e-commerce site your Paypal email address is commonly entered in the backend settings so that payments are sent to your account). The email address you used to setup your account is your primary address by default, but you can link additional addresses up to 8 total.
Once you have linked a new address, customers can send payments to the new address. The payments to any of your linked addresses will all come into the same account, but we’ve created a couple of key advantages:
1) Tracking payments – you can manage the payments from each source (each website) by sorting or filtering by email address;
2) Customer experience – on the payment pages your customer will see the email address that relates to the website they visited ([email protected] rather than [email protected]), as well as other customisations that you can add, such as having your website banner shown on the Paypal payment pages.
Read my followup post – “Paypal Setup for Multiple Websites” walks you through the Paypal settings step by step (with screenshots), showing:
1) How to link additional email addresses to your Paypal Account.
2) How to customise the checkout pages for each of your websites.